My why

And this absolutely bubbles up when it comes to being visible and showing up in your business. When you shoot with me, it gets to stop, because you've found someone who has walked the journey of masking and stands on she side of being liberated from the 'shoulds' that are built externally to keep us small.

Here's the truth bomb of how this intersects with patriarchy......these constructs have been crafted in a boardrooms and upheld for generations. To keep us feeding a hunger to belong, but to do this we ourselves are consumed, forever spending and feeding the insatiable toxic systems and structures responsible for global instability, inequality and creating the climate crisis.

It has to stop.

And so, I ask you to walk with me on a journey, to show up, just as you are.

We know the old ways don't serve us anymore and we feel emboldened to be part of the community that stands on the side of change and progress.

We know that we need to connect to source, that life is cyclical and that our businesses are a fundamental part of shaking this sh*t up, striving to be sustainable and build a future with people and planet at the heart.

And this, THIIIISSSSS is why radical self-expression is sublimely disruptive. We stand in our purpose, root into our divine enough-ness, showing up just as we are and the more of us that do this, the more we create space for ourselves and others in our community to do the same too.

I've witnessed a shift; a move away from the old harmful way of doing things and something has awakened in me. I know that hyper-consumption is an illusion, that a more conscious approach to our mental and physical wellbeing, how we shop and spend our time is the only sustainable way of living.

My purpose now is to simplify, to live, work and play in a radically authentic and connected way, in harmony with people and planet.

I believe that this denial of the feminine is the root of all harm and through my work I am committed to reawakening our connection to nature, as part of nature, so we can heal her and heal ourselves.

I envision a world where we all feel seen safe to be seen just as we are.

I spent much of my life showing up in ways I thought was 'expected', masking who I was, mirroring those around me. I know now this was all symptoms of my until recently undiagnosed ADHD. When I grew up, it was solely diagnosed in boys, based on a set of criteria written by men. Girls were overlooked thanks to the patriarchal structures that dominated.

In society, gender is a construct, which narrates the traits and behaviours we're conditioned to believe are good/bad. And so ADHD girls internalise, daydream and learn the rules to mask and people please, to show up as a 'good girl'.

In many ways, this insidious bullsh*t affects us all, as this conditioning to be seen in a certain way, mask who we are, rather than be seen, just as we are .