Case study – Visit Britain
full production of national destination
marketing photography campaign
CASE STUDY
Visit Britain –
‘See Things Differently’
Bringing the UK’s Spirit to Life Through Destination marketing
Visit Britain’s ‘See Things Differently’ destination marketing campaign was designed to showcase the UK’s unique character. A blend of heritage, diversity and warm, natural hospitality. The brief called for authentic, inviting imagery that resonated with international audiences, celebrating both iconic and lesser-known locations with a fresh perspective.
In partnership with tourism boards Visit Kent and Visit Herts to support them with assets for their destination marketing, I was commissioned to shoot 12 locations, delivering a full-production approach that ensured the campaign’s visual storytelling was immersive, seamless, and aligned with the campaign’s ethos.
the process
Collaborative approach & ideation
My role spanned the full creative and production process, from concept to delivery of the Visit Britain destination marketing campaign.
Responsible for creative direction, budget management and casting, as well as securing model, property and art release forms.
Scheduling shoots in collaboration with local venue owners and destination marketing organisations, managing location permits, transport and logistics, and leading on styling and prop sourcing to ensure each story felt natural and connected to place.
destination marketing photography
The deliverables
Narrating and photographing each story, throughout the destination marketing project, capturing genuine moments that invite visitors to feel part of the scene. All final imagery was edited and delivered on time and on budget, ready for national campaign use.
Get in touch here, and let’s chat about how I can support your campaign.
