Official FUJIFILM
X-Photographer
Jan 2026 – Present
Official FUJIFILM
X-Photographer
Jan 2026 – Present
The story so far
it started in a tidal pool with an X-T2
My journey to becoming an Official Fujifilm X-Photographer began with Fujifilm cameras in a tidal pool. Using a second hand X-T2, which coincided with a moment of self-discovery that together have changed how I see and move through the world.
The relationship with Fujifilm has grown organically over several years. From speaking at events across the UK, to shooting campaigns in the Arctic and Japan, to becoming an Official Fujifilm X-Photographers in the UK in January 2026.
It’s a partnership built on shared values: creative freedom, trust in the process, and a belief that the most powerful visual stories happen when you immerse in the the moment.
Selected work with Fujifilm
Iceland
earth, sea & sky
Sharing the story of shooting Iceland with the X-T5 and three lenses chosen for these wild edges of earth, sea and sky. A decade of returning to this island in every season lives in the work and guides how I connect with nature and shoot in a deeply immersive way. That sixth sense connection, reading the weather, adapting to the storms, and letting the alchemy of the moment guide every frame.
Portals
Tokyo || Japan
Commissioned to shoot a project while travelling with Fujifilm in Japan.
Every journey is a portal,
A threshold between worlds,
Liminal moments where people, place and planet connect like fleeting constellations.
Light shifts, time folds,
And if we immerse ourselves fully,
And if we trust in the alchemy of it all
We might just meet moments that ignite our curiosity,
And fill our hearts with wonder and awe.
Japan as you see it
capturing life in Tokyo with fujifilm
A collaborative project created in Japan, where each Official Fujifilm X-Photographer worked from a single word and it’s meaning as a source of inspiration.
My work was shaped by the concept of Yūgen. A profound, mysterious sense of beauty in the universe that triggers a deep and emotional response.
In the neon glow of the city, it is easy to forget that we are not outside the universe looking in, but we are part of it. Made of the same elements that burn in the stars. The iron in our blood was forged when stars went supernova and yet we busy ourselves, rushing beneath the bright lights that drown the night sky. Numbing us to sense this mysterious sense of beauty in the universe.
Yūgen is everywhere. It is found in the ordinary gestures that remind us of this connection. Universal language we sign, finding kindred spirits in this world. The endless curiosity we have when we want to know more about someone’s story and being reminded of just how amazing it all is through when we see it through the eyes of a child. These moments dissolve the illusion of separation. Revealing the profound beauty of our shared existence within the cosmos.
instax WIDE Evo
Tromsø || iceland
Pre-launch content of new instax WIDE Evo. To capture nature, wildlife and macro shots with the camera. The challenge – Europe in deep winter. Capturing the story in Iceland and Tromsø – with Arctic Norway experiencing polar night. Deliverables included images captured with the camera and a series of social media posts including carousels and reels.
Custom Film Simulation
fujikina london
To create a bespoke Fujifilm film simulation recipe and images showcasing it, developed ahead of Fujikina London 2025, featured in Fujifilm Focus magazine. Attendees collected stickers with the recipes across the event to build the full recipe.
Publications & features
My work and perspective have been featured within Fujifilm publications, including Photo Professional Magazine and Fujifilm Focus, exploring both creative process and technical approach as an Official Fujifilm X-Photographer.
stages, panels & discussions
Speaking
From The Photography Show and Fujikina London to Fujifilm House of Photography in Covent Garden, the conversations have ranged across underwater photography, neurodivergence and the art of seeing, minimalist kit, and what it means to claim space as a woman behind the lens.
Solo presentations, panel discussions and small group workshops. Rooted in curiosity, always leaving room for the people in the room to find themselves in the story. Explore more here.
Featured on behalf of Fujifilm in Photo Professional Magazine, Fujifilm Focus Jan/Feb 2026 magazine.
exploring the wild edges together
Workshops & Masterclasses
As an Official Fujifilm X-Photographer, the team and I are working on some really special events for 2026.
more info coming soon!
Working together
UK BASED – SHOOTS WORLDWIDE
I work with brands, organisations and agencies shaping stories at the wild edges of earth, sea and sky.
Projects often move across:
* storytelling stays
* outdoor brands and nature-based experiences
* destinations, travel, tourism & places
* nature, wildlife & conservation
From the first spark of curiosity, to the moment of arrival, to the experience itself, and the desire to protect what we love, every story sits within a deeper relationship between people, place and planet.